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Privacy Policy

Effective Date: September 13, 2025
Last Updated: September 13, 2025

1. Introduction

Styledotme Fashion and Lifestyle Private Limited ("MirrAR," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the MirrAR Catalogue Search Dashboard (the "Service").

By accessing or using the Service, you consent to the collection, storage, and use of your information as outlined in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

  • Authentication Data: Email address, name, and organizational affiliation through Microsoft Azure AD or Google OAuth
  • Profile Information: User ID, display name, and associated brand/organization details
  • Account Information: Login timestamps, session data, and access logs

2.2 Business Data

  • Product Images: Images uploaded for similarity search and analysis
  • SKU Information: Product codes, descriptions, categories, and attributes
  • Search Queries: Image search requests and filter parameters
  • Usage Analytics: Feature usage patterns, search performance metrics, and system interactions

2.3 Technical Information

  • Device Information: IP address, browser type, operating system, and device identifiers
  • Log Data: Server logs, error reports, and performance metrics
  • Cookies and Tracking: Session cookies for authentication and functionality (no advertising cookies)

3. How We Use Your Information

3.1 Service Provision

  • Authenticate users and maintain secure access
  • Process image similarity searches using AI/ML algorithms
  • Generate and store vector embeddings for search functionality
  • Provide SKU management and filtering capabilities
  • Maintain multi-tenant data isolation and security

3.2 Service Improvement

  • Monitor and analyze usage patterns to improve Service performance
  • Develop new features and enhance existing functionality
  • Conduct research and development for AI/ML capabilities
  • Optimize search algorithms and accuracy

4. Data Processing and Storage

4.1 AI/ML Processing

  • Vector Embeddings: Product images are processed to generate mathematical representations (embeddings) for similarity matching
  • Search Algorithms: AI algorithms analyze image features to provide relevant search results
  • Data Enhancement: Machine learning models may be trained to improve search accuracy and relevance

4.2 Multi-Tenant Architecture

  • Brand Isolation: All data is strictly segregated by brand/organization
  • Access Controls: Users can only access data belonging to their assigned brand
  • Database Scoping: Technical measures ensure cross-brand data access is prevented

5. Information Sharing and Disclosure

5.1 Third-Party Service Providers

We may share information with trusted third parties who assist in Service operations:

  • Cloud Hosting Providers: For infrastructure and data storage
  • Authentication Services: Microsoft Azure AD and Google for user authentication
  • Analytics Providers: For Service monitoring and improvement
  • AI/ML Services: For image processing and similarity matching

5.2 Legal Requirements

We may disclose information when required by law or to:

  • Comply with legal processes, court orders, or government requests
  • Protect our rights, property, or safety, or that of our users
  • Investigate and prevent fraud, security breaches, or illegal activities
  • Enforce our Terms of Service and other agreements

6. Data Security

6.1 Security Measures

We implement appropriate technical and organizational measures to protect your information:

  • Encryption: Data transmission and storage encryption using industry-standard protocols
  • Access Controls: Role-based access controls and multi-factor authentication
  • Network Security: Firewalls, intrusion detection, and secure network configurations
  • Regular Audits: Security assessments and vulnerability testing

6.2 Data Breach Response

In the event of a data breach:

  • We will investigate and contain the breach promptly
  • Affected users will be notified in accordance with applicable laws
  • Regulatory authorities will be notified as required
  • Remedial measures will be implemented to prevent future incidents

7. Your Rights and Choices

7.1 Access and Control

You have the right to:

  • Access: Request information about the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal data, subject to legal and business requirements
  • Portability: Request a copy of your data in a structured, machine-readable format

7.2 Consent Withdrawal

  • You may withdraw consent for data processing by discontinuing use of the Service
  • Contact us to request account deactivation and data deletion
  • Some data may be retained for legal compliance and legitimate business purposes

8. International Data Transfers

8.1 Cross-Border Processing

  • Your information may be processed in countries other than your country of residence
  • We ensure appropriate safeguards are in place for international transfers
  • Data processing agreements include adequate protection measures

8.2 Compliance Frameworks

We comply with applicable data protection frameworks including:

  • General Data Protection Regulation (GDPR) for EU users
  • Information Technology Act, 2000 and associated rules for Indian users
  • Other applicable local data protection laws

9. Cookies and Tracking Technologies

9.1 Essential Cookies

We use essential cookies for:

  • User authentication and session management
  • Security and fraud prevention
  • Service functionality and performance

9.2 Analytics

We may use analytics tools to understand Service usage and improve performance. These tools may use cookies and similar technologies to collect usage information.

10. Contact Information

Privacy Inquiries

For questions about this Privacy Policy or our privacy practices:

Privacy Officer
Styledotme Fashion and Lifestyle Private Limited (MirrAR)
Email: privacy@mirrar.com
Website: www.mirrar.com

Data Protection Officer

If you are in the EU, you may contact our Data Protection Officer:

Email: dpo@mirrar.com

You have the right to lodge complaints with relevant data protection authorities in your jurisdiction.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will:

  • Post the updated Privacy Policy on the Service
  • Notify users of material changes through the Service or email
  • Indicate the effective date of changes

Your continued use of the Service after such updates constitutes acceptance of the revised Privacy Policy.

By using the MirrAR Catalogue Search Dashboard, you acknowledge that you have read, understood, and consent to the practices described in this Privacy Policy.